We had been there from the start, and our technical consultants helped information the transition from what appeared like a website with out-dated design to the current iteration, with out dropping any current rankings, area authority, or backlinks. From there, CanIRank’s mission was to not solely assist EcoEnclose’s steady enchancment and innovation in product improvement, however to make sure that the remainder of the world knew about it. That’s the place our promotions and content material crew members stepped in.
One among our key methods right here was to develop content material briefs to assist information their content material in the direction of subjects and key phrases we knew related folks and companies had been on the market trying to find. The CanIRank crew used our software program’s AI-powered key phrase analysis instrument to create a digital content material technique. We channeled EcoEnclose’s unparalleled experience in sustainability into articles that had been directly useful, often-searched, and prone to result in gross sales.
On the identical time, promotional consultants received the phrase out about new product improvements from elevated recycled content material in current merchandise to completely new product strains. They crafted press releases, reached out to journalists within the sustainability house, and far, far more. The product innovation was the vital half, but when a brand new product is developed in a forest (that may assist to save lots of mentioned forest), and nobody is round to put in writing about it, is it going to make an influence?
Past driving consciousness about new merchandise and more and more eco-friendly packaging, CanIRank’s objective was to leverage EcoEnclose’s experience to show them into the go-to supply for questions on sustainability, packaging, and all the things in between.
They’d the data, we simply discovered the retailers for them to ship it. As a result of they actually do apply what they preach, it was far simpler to determine EcoEnclose as a thought chief within the trade. They’re in a position to reply the large questions in regards to the technicalities of packaging, sustainability and the atmosphere. They reply to inquiries with actual stats and data, which in flip additional constructed hyperlinks, authority, and basic belief.